The King Salman Humanitarian Aid and Relief Centre (KSrelief) has unveiled a major new initiative, “Bathraa” (meaning ‘Seed’), designed to empower small-scale rural producers in countries affected by poverty and crises.
The initiative was officially launched in Riyadh by Dr. Abdullah Al Rabeeah, Advisor at the Royal Court and Supervisor General of KSrelief, in the presence of Eng. Mansour bin Hilal Al-Mushaiti, Vice Minister of Environment, Water, and Agriculture.
Dr. Al Rabeeah described Bathraa as a “symbol of hope and sustainability,” noting that true development begins when communities are empowered to rebuild their own lives. “Even the smallest seed,” he said, “can yield the greatest gift when nurtured through compassion and knowledge.”
The initiative brings together Saudi government expertise and international partnerships to help local producers — including farmers, fishermen, beekeepers, and livestock breeders — recover from disasters and become self-sufficient. Projects under Bathraa will include community farming, vocational training, micro-financing, and sustainable marketing of local products.
Dr. Al Rabeeah called on donors, private enterprises, and civil society to join hands with KSrelief in expanding Bathraa’s reach, turning humanitarian aid into long-term empowerment.
Vice Minister Al-Mushaiti lauded KSrelief’s global reputation, calling it “a distinct Saudi model that connects relief with development and giving with empowerment.” He said the initiative reflects Saudi Arabia’s evolving global role as a champion of sustainable humanitarian solutions.
The event also featured a documentary film showcasing Bathraa’s vision of self-reliance for small producers, highlighting how access to seeds, training, and marketing support can foster sustainable income and strengthen rural economies worldwide.
